Full service from Cologne from the beginning

More than 25 years ago, owner and managing director Michael Maasmeier launched Counterpart as an advertising agency. His vision is to provide companies with a holistic approach in all relevant communication matters and to make their brands fit for the competition. The approach at that time was already to offer more than the usual advertising agencies. By strategic brand management and comprehensive market expertise, the appropriate messages are recorded on the major communication channels. The agency serves the customer as a sparring partner - a true counterpart. Accordingly, a significant boxing world was created, because advertising and communications is a battle of brand against brand. The agency constantly adapted to current market conditions and customer requirements. Today, the Counterpart Group is divided into the four areas of advertising agency, PR agency, digital agency and content marketing, which work autonomously as well as offering comprehensive communication from a single source. A full service agency that deserves its name.

Services portfolio

At the beginning of each project there is a precise analysis of the brand core and its competition environment. From this, potentials can be combined with concrete action planning in the strategic plan. Often, the actual recommendations for action differ from the original customer request, depending on which communication channels we see as offering the greatest potential. With our experts in the fields of strategy, advertising, PR, social media, creation, digital and content marketing, we offer comprehensive brand development and overall communication without wastage. Our customer relationships are designed for a long-term cooperation based on trust, as we achieve the best possible sustainable success in this way. Whether you want to establish a new brand (market entry strategy) or maximise the potential of your existing brand: Counterpart is at your side as a full service sparring partner for your communication challenges.

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Customer testimonials

Discover your possibilities

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Counterpart in the press

Here you can find all of Counterpart’s information for the press (press releases), publications about Counterpart from the press, press contact, as well as information and images for download.

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