At the beginning of each project there is a precise analysis of the brand core and its competition environment. From this, potentials can be combined with concrete action planning in the strategic plan. Often, the actual recommendations for action differ from the original customer request, depending on which communication channels we see as offering the greatest potential. With our experts in the fields of strategy, advertising, PR, social media, creation, digital and content marketing, we offer comprehensive brand development and overall communication without wastage. Our customer relationships are designed for a long-term cooperation based on trust, as we achieve the best possible sustainable success in this way. Whether you want to establish a new brand (market entry strategy) or maximise the potential of your existing brand: Counterpart is at your side as a full service sparring partner for your communication challenges.