Counterpart develops outstanding communication tools for the extraordinary Albenga Airport

The legendary Riviera Airport will appear in a new light by 2020: With a new development and service concept, an architectual work of art will arise in the region of Liguria. From here, the beloved Italian and French Riviera as well as Monaco can be reached by helicopter in just 20 minutes. For owners of private jets, the Riviera Airport (historical name: Aeroporto Internazionale Clemente Panero) is already an attractive alternative to the few parking spaces of Nice or Cannes airports. New hangars, which are protected from the salt air coming from the sea, as well as VIP services will complement the offering soon.

Counterpart Group supports the complex international project with the units Strategy, Brands, Digital and Content and has initiated the process of positioning and building the Riviera Airport brand. Main focus: The development of the most important brand elements as part of a positioning workshop followed by an elaboration of the corporate identity from name development and logo to text and image tonality. Subsequently, the most imporant communication tools, such as short essays and business documents, as well as an outstanding website were developed, which serves as a release label of the brand.

Website convinces with its own visual world

The website features visual details and a user-friendly interface that will convince the exclusive clientele of the future airport and its service concept. An important element is photographs by the Cologne photographer Marc Hillesheim. They create an identity between the specificity of the airport in Albenga and the ambitious and highly exclusive architectural reorientation of the airport and its services.


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