The digital agency Counterpart designs a royal marketing strategy for Art-Invest

An interplay of advertising, creativity, content marketing and PR for real estate marketing and publicity


Art-Invest Real Estate sets new accents across German cities. With the aim of developing sustainable and high-quality real estate, the project developer enhances numerous cityscapes according to the highest quality demands – even in Cologne, where Art-Invest’s headquarters is located.

Art-Invest’s Kaiser-Wilhelm-Höfe office complex, located in the heart of the Kaiser-Wilhelm-Ring, Mediapark and the Belgian quarter, offers a promising real estate location with a great degree of freedom. The new real estate property ‘Kaiser Hof’ means an increase in value of the surroundings for city residents and visitors of Cologne.

Counterpart supports the development and marketing of the Kaiser Hof at all levels – from
developing the brand and positioning it to carrying out individual measures in the areas of film, web and print as well as supporting the accompanying PR strategy. The agency uses the element of storytelling as a binding link running throughout all communication measures.

A marketing film that tells a story: From the past to the present

In an elaborately produced marketing film, Kaiser Wilhelm I guides us through the historical development of the city of Cologne, concentrating on the Kaiser-Wilhelm-Ring, which even back then, had already developed into an important office district surrounding the town hall. Using a 3-D view of Cologne, he explains the location of the Kaiser Hof and its surroundings and then takes us on a guided tour of the prestigious property. Leading from the stately foyer to the flexible office spaces all the way up to the top floor and its rooftop terraces overlooking the Cologne Cathedral, the Kaiser Hof is made the centre of attention. A film that makes you want to move in immediately: after all, the Kaiser Hof is the place where success resides.

 
 

PR

Counterpart PR agency represents Art-Invest as its press agency

Art-Invest relies on the knowledge of Counterpart PR experts for the construction projects in the Cologne/Bonn. The service includes the strategic planning of PR projects, editing press releases and specialist contributions as well as handling and answering inquiries from the press, not to mention consulting and coordinating challenging project phases. Reliability and know-how in public relations between storytelling and providing information.

 

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