The advertising agency Counterpart gives the Barlog Group a modern brand image
As a first step, Counterpart develops the core value of the brand during a workshop: Barlog stands out thanks to its enthusiasm for technology and expertise in providing individual solutions. Counterpart uses the positioning to formulate the brand slogan: ‘Mehr aus Polymer’ (More from polymers). Counterpart also devises a new brand architecture and a completely new look and feel for the company, whilst also rigorously implementing this in all means of communication. The central message here is to convey the power to innovate – translated into individual product solutions made out of plastic that offer customers added value.