Counterpart brings the special real estate project Clouth 104 to life

Real estate marketing for the creative industry with accompanying public relations work through advertising means, PR and suitable creation

In the Cologne district Nippes, a all-new residential area with more than 1,000 apartments is being built on 14.5 ha of the old industrial area of the Clouth Gummiwerke. All the more appealing and challenging was the task of the Counterpart Group to design a marketing strategy for the largest commercial property on the site: Clouth 104. The defining monument-protected brick facade with industrial character, the location in Cologne Nippes, as well as a culture that combines work with life formed the framework. Core target group for the emerging Living Offices: the creative industry.

Building on this, Counterpart developed a marketing strategy consisting of few - yet concise - stylistic elements with great effect - fitting to the puristic and modern appearance of the property itself. The marketing brochure became very popular and was practically torn out of the hands of project developers and architects. This was achieved by an impressive production with suitable imagery that was creatively staged with stylistic elements. Moreover, Counterpart designed a fitting online presence with accompanying PR measures.

Connection of imagery, stylistic elements and information for eye-catching brochure

A high-quality, suitable marketing brochure in digital form and as a print version show the peculiarities of this innovative and modern property. The right tool for trade fairs and conversations with interested potential private and commercial tenants - for real estate agents and project managers.

 

PR

Accompanying Counterpart PR increases visibility in the region

In PR, the unique selling points of Clouth 104 were adapted to the target group and to the media world and were sent to regional daily newspapers as well as real estate specialist magazines via press releases and subsequent media contact. The innovative concept convinced and led to positive coverage.

 
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