The Counterpart Group successfully advises Joie

Supplier of children’s products profits from PR and content market strategy

The British brand Joie stands out thanks to thoughtful, functional and cheerful children's products such as prams, child seats, travel beds and high chairs. Joie makes living with children less work and more fun. In 2014, the agency supported Joie with its German market launch by providing PR and content marketing. The brand’s popularity among relevant media as well as buyer target groups has been significantly expanded since then, due not least to the Counterpart Group’s expert knowledge and strategic advice.

Counterpart introduces Joie to public media outlets across Germany

Counterpart PR puts Joie on the media’s agenda and directly positions the brand as an indispensable part of the family using relevant teasers and consumer reports. Opportunities are created to introduce journalists and Joie bloggers in person through visits to editorial offices, presentations or trade fairs. Counterpart PR successfully expanded contacts to multipliers to ensure that Joie products are a regular topic in parental media, both online and offline.



Counterpart content marketing provides creative topics on the Joie Facebook fan page

Since the launch of the Joie Facebook fan page, the Counterpart Group has continuously offered fans a relevant content mix of useful and entertaining topics. The Counterpart Group achieves extensive coverage for Joie and in a short time has established an active community of around 20,000 fans – a positive development for Joie, both as an attractive brand and as a competent advisor for baby and toddler products.


Counterpart Group connects B2B and B2C

The Counterpart Group provides important partners of Joie as well as retailers from the baby and toddler industry with a space on the Facebook fan page. Special campaigns are highlighted in the individual retailer profiles, which the community also takes great interest in: Products are not only presented, but the pathway to the personal experts in the region is also shown, thereby creating added value for both parties. Both retailers and the community identify with the Joie brand once again.


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GALA Les Mills
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