Counterpart PR agency successfully charts a course for Les Mills
Counterpart designs diverse, target-oriented PR for Les Mills in order to further increase the visibility of the Les Mills brand as well as to permanently anchor it in the relevant set for the defined target groups. Creative storytelling is used to create interest and advertise benefits. True to the motto: healthy, fit and happy thanks to Les Mills fitness classes. A portfolio of services which the media also picks up on and communicates accordingly.