Les Mills is in top PR form thanks to Counterpart

Full-service agency keeps the group fitness service provider fit in the areas of PR, trade fairs and content marketing


The New Zealand fitness expert Les Mills has been pursuing the creation of a healthier and fitter world since 1968. The company has reached fitness fans of every level in more than 80 countries and over 17,000 licensed studios with its world-renowned fitness programmes. The Counterpart Group successfully supports Les Mills in the areas of PR and content marketing in order to increase its popularity as well as its brand loyalty. In addition to traditional PR, the agency provides support for events and trade fairs and continuously expands and maintains influencer relations which are becoming increasingly more important. Counterpart positions Les Mills in the media and the right target groups in a high-profile manner.

Counterpart at the FIBO

Every year, Counterpart escorts the New Zealand fitness experts to the international fitness trade fair FIBO in Cologne and oversees the entire trade fair PR. Powerful stories provided in advance arouse the interest of key journalists who are not only delighted but also receive all relevant information. A large number of contributions in wide-reaching media increases popularity as well as the positive image.

 
 

Do you want more?

Joie NetCologne
Nach oben