Counterpart Group and NetCologne – en route with high-speed advertising

NetCologne is a regional telecommunications provider, cable network operator and Internet service provider with its own telecommunications network. The company offers private and business customers as well as the housing sector reliable and sustainable communication technologies and services in the area of Internet, telephone, cable TV or mobile communications. For its 25th corporate anniversary, NetCologne approached Counterpart with the wish of creating a captivating anniversary campaign. Counterpart creates innovative ideas on behalf of NetCologne: from the OOH campaigns, vehicle branding to elaborate mailings for business customers, the agency causes a big stir!

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An upgrade to business class

Winning over new customers with creative mailings: True to the motto ‘Economy was yesterday’, NetCologne’s high-quality range of services are highlighted. An eye-catching design as a personalised plane ticket providing information on the portfolio as well as giveaways, such as tomato juice with salt and pepper, guarantee a high degree of attention and arouse the desire of potential customers to upgrade to business class. In this way, Counterpart creatively conveys the core messages to the right target group in a humorous way.


Anniversary campaign focuses on flexibility

Counterpart develops a campaign for the 20th anniversary of NetCologne that focuses on the brand’s vision: create a good product that as a regional alternative can be individually adapted to each customer’s need. Motto: ‘Everyone is different’. Thanks to this campaign, NetCologne was able to secure its place in the Cologne cityscape and anchor itself in the minds of the target group.


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