Counterpart Group > Clients > Nuna

The Counterpart Group shines the spotlight on Nuna

With its expertise in the areas of PR and content marketing


Nuna is a premium brand for intelligent baby products. Inspired by Dutch designers, Nuna offers simple, sophisticated and chic-looking products that perfectly match the modern lifestyle of trend-conscious parents in any situation. Positioning and publicising these values is the objective here. The Counterpart Group successfully supported the brand’s market launch in Germany in 2010. Since then Nuna has established itself as an exclusive brand nationwide, both in the relevant media as well as among the target group. The brand trusts in the Counterpart Group’s expertise in the areas of PR and content marketing.

PR

Counterpart PR agency shapes brand identity among general media

Counterpart PR reliably positions Nuna using the features for which the brand stands: style, simple and practical handling, convenience and a high level of quality. Continuous, positive coverage in end-user media, blogs and online portals is achieved by using strategically placed editorial content. Thanks to Counterpart’s active support, the brand has a positive image and is perceived as innovative, modern, functional and comfortable.

 

Continual placement in specialist media

Counterpart PR has been bringing Nuna to the attention of specialist media and business partners since its introduction to the German market, thereby supporting sales. The brand's unique features, functional product properties and stylish design are communicated. Counterpart continually advertises Nuna in important trade media which has had a positive effect on the rising sales figures.

 

Counterpart is Nuna’s faithful partner at the international trade fair ‘Kind + Jugend’

The Counterpart Group and Nuna attend the international trade fair ‘Kind + Jugend’ once a year in Cologne, where the agency’s proactive media and press work as well as its personal contacts to journalists always draw a lot of media attention to the Nuna booth. The Counterpart Group has successfully expanded its contacts to key media over the years, ensuring that the company is extensively covered by the media even after the trade fair.

 
 

Exclusive events with reputable testimonials

Counterpart PR organised an exclusive blogger get-together in 2015 for Nuna. Blogging mothers gathered in an intimate atmosphere under the motto ‘Working Mum’ and experienced an exclusive programme. The highlight of the event was meeting the model and presenter Monica Meier-Ivancan who actively supported the event. Afterwards, numerous reports appeared on blogs and the social media channels and lasting attention was drawn to the Dutch brand.

 
 

Content

Counterpart Group maintains effective content on Facebook fan page

The Counterpart Group delights around 10,000 fans on the Nuna Facebook fan page with editorial content featuring exciting lifestyle topics and product info. The brand is uniquely presented in social media with its own exclusive corporate design. Community management also has a great impact: The Counterpart Group achieves extensive coverage for Nuna with increasing interaction rates and the site is now accepted as a consulting platform. This added value creates strong brand loyalty to Nuna.

 

Influencer relations pay off

The Counterpart Group constantly wins over relevant digital opinion leaders as brand ambassadors for Nuna, and the brand now has a network of various bloggers with far reach. Influencers share their experiences with the high-quality brand in reports and images on blogs and in social media and introduce the products to expecting and young parents.

 
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