The Counterpart Group shines the spotlight on Nuna

With its expertise in the areas of PR and content marketing


Nuna is a premium brand for intelligent baby products. Inspired by Dutch designers, Nuna offers simple, sophisticated and chic-looking products that perfectly match the modern lifestyle of trend-conscious parents in any situation. Positioning and publicising these values is the objective here. The Counterpart Group successfully supported the brand’s market launch in Germany in 2010. Since then Nuna has established itself as an exclusive brand nationwide, both in the relevant media as well as among the target group. The brand trusts in the Counterpart Group’s expertise in the areas of PR and content marketing.

Continual placement in specialist media

Counterpart PR has been bringing Nuna to the attention of specialist media and business partners since its introduction to the German market, thereby supporting sales. The brand's unique features, functional product properties and stylish design are communicated. Counterpart continually advertises Nuna in important trade media which has had a positive effect on the rising sales figures.

 

Exclusive events with reputable testimonials

Counterpart PR organised an exclusive blogger get-together in 2015 for Nuna. Blogging mothers gathered in an intimate atmosphere under the motto ‘Working Mum’ and experienced an exclusive programme. The highlight of the event was meeting the model and presenter Monica Meier-Ivancan who actively supported the event. Afterwards, numerous reports appeared on blogs and the social media channels and lasting attention was drawn to the Dutch brand.

 
 

Influencer relations pay off

The Counterpart Group constantly wins over relevant digital opinion leaders as brand ambassadors for Nuna, and the brand now has a network of various bloggers with far reach. Influencers share their experiences with the high-quality brand in reports and images on blogs and in social media and introduce the products to expecting and young parents.

 
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