
Advertising
Counterpart advertising agency designs holistic branding for Kohle-Manufaktur
The Counterpart Group’s work begins with a single briquette, with the brand’s outstanding properties making it quickly clear that the future brand should be positioned in the premium segment. And since there’s no other products in the portfolio other than the barbecue briquettes, all branding is centred around the symbol of charcoal, thus giving way to the brand name: ‘Die Kohle-Manufaktur’ (The coal manufactory). Logo, packaging and sales kits are specially tailored to meet the demands of a quality-conscious target group.