Saks OFF 5TH and the Counterpart Group bring summer-vibes to the cityscape.
Bright, modern and authentic – the look of the new Saks OFF 5TH summer-campaign is full of cheerfulness and vitality. The motifs of the Counterpart Group promised a hot summer – with the pre-summer sale at Saks OFF 5TH. The campaign in combination with the broad variety in store, ranging from sandals to swimwear and sunglasses, BBQ-accessories and of course summer-fashion, brought summer-shopping-vibes to the people. The four different motifs were published as city-light-poster, advertising and illuminated columns, digital CLPs and information screens in all Saks OFF 5TH locations – Bonn, Düsseldorf, Frankfurt, Wiesbaden, Heidelberg and Stuttgart as well as in Amsterdam and Rotterdam. The campaign also got spread over social media, such as Facebook and Instagram. In Addition, the Counterpart Group produced radio spots which were broadcasted on high-coverage radio stations and released on Spotify.