Through striking campaigns by the Counterpart Group the brand Saks OFF 5TH now is known in Germany and the Netherlands.

Saks OFF 5TH is the outlet-concept of the worldwide known New Yorker department store Saks Fifth Avenue. Located in seven different German cities as well as Amsterdam and Rotterdam Saks OFF 5TH offers numerous designer fashion pieces from all the prominent fashion creators – reduced up to 60%. A precise image campaign by the Counterpart Group helped the formerly unknown brand gaining awareness in Germany and the Netherlands. The approach is modern, bold and independent – due to the vibrant colours, the emotional language and a loose attitude, it stands out from other fashion campaigns.

Statue of Liberty meets Beethoven: Counterpart develops advertising campaign for shop opening in Bonn.

Designer fashion and branded goods from the world’s leading cities for fashion – in the middle of Bonn and up to 60% favourable than the recommended retail price: The premium-outlet Saks OFF 5TH opened up their store in the city of Bonn in march. To spread the news of the grand opening to every fashionista in this area the Counterpart Group designed an out-of-home campaign, a radio spot, online banner and a matching Facebook-post for the fan page of the store. The chosen motto for the opening day “New York Feeling” reflected the whole campaign: The well-known Bonn native Ludwig van Beethoven merges with New Yorks Statue of Liberty and carriers the torch – a piece of Americas fashion capital brought to Bonn downtown.


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