Counterpart advertising agency creates a distinctive brand world with its logo and name
Inspired by the large racing communities of the 1950s and 1960s, the Counterpart Group develops a highly recognisable company name: Scuderia Azzurra. ‘Scuderia’ stands for a racing stable whereas ‘Azzurra’ is a bridge located on the picturesque coastline of Portugal. The agency then develops a logo matching the brand philosophy: strong and meaningful symbols and high-quality colours stand for the high level of brand quality, automotive sports and detailed craftsmanship. The Counterpart Group thereby unites all the fundamental characteristics of Scuderia Azzurra in a logo and name.