Counterpart Group > Event marketing and event communication
Brand promotion through event marketing and event communication
The Counterpart Group is
your right sparring partner in the fight for the best ideas.
Brand promotion through event marketing and event communication
Events are an ideal way to immediately bring brand messages to life. We directly address the target group using emotion. Whether an anniversary celebration, a showroom opening or a trade fair, whether a product launch, press conference or blogger meeting – we turn every occasion into an unforgettable event.
We offer the entire product range of event management services, from the creating an idea to realising it. From looking for a location and selecting the right presenters, testimonials or artists to producing advertising materials: We emphasise meaningful, imaginative creations that give people something to talk about your brand.
Winning over the target group with BBQ events and blogger relations
The Counterpart Group turns barbecuing into a real experience. The Kohle-Manufaktur’s products are authentically presented in person during exclusive events for selected journalists and bloggers in German cities: in addition to the product inventor Frank Stormanns, guests can meet selected barbecue experts as well as enjoy the finest barbecue treats. Enough to make the hearts of barbecue enthusiasts leap for joy!
25 years of Sunpoint
Counterpart PR plans an exclusive gala event in Kameha Grand Hotel in Bonn under the motto ‘White Night’. The 300 invited guests celebrate 25 years of SUNPOINT in Ibizan style. From developing the basic idea to selecting a location, catering, decorating, the technology, to managing the artists as well as producing high-quality giveaways and the invitation, Counterpart PR takes over designing and organising the event. The singer Loona, who represents the event’s motto yet conveys a real feeling of summer, is brought aboard as the presenter and show act for the evening. A professional sand artist, a specially created laser show and the DJ’s right beats make the anniversary an all-round successful event to keep people talking for a long time to come.
