The content area bundles the competences of the Counterpart Group: the advertising agency brings an understanding of your brand and target groups and formulates the content mission and strategy. This is brought to life by our editors, who, in cooperation with excellent creative minds and our digital specialists, structure and place your topics in such a way that we meaningfully network owned, paid and earned media sense.

This creates useful, interesting or simply entertaining content for your target groups, which offers more value. The various content is designed specifically for a channel and the corresponding target groups, but can readily be prepared by our field experts for other channels and target groups, regardless of whether it is text, image or moving image material.


Counterpart obtains opinion leaders for Nuna via Influencer Relations

The agency brings high-quality baby products into contact with the most important bloggers and thereby generates relevant opinion leaders as brand ambassadors. In the varied content mix the reports, with editorial content and exciting lifestyle topics, are disseminated via Facebook to around 10,000 fans.

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Counterpart generates authentic content for Les Mills with Influencer Relations

Bloggers are playing an increasingly important role in a good communication mix in the B2C area. Thanks to Counterpart, Les Mills is permanently represented on all well-known fitness blogs with pictures and experiences.

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Counterpart inspires with targeted content of Kohle-Manufaktur

Counterpart undertakes the strategic community work on Facebook with target group-relevant slogans, creative motifs and current topics. Additional blogger talks and events gain important opinion leaders, and recipe co-operations create real added value across all channels.

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Counterpart creates its own magazine for Art-Invests real estate project

The agency is taking up a completely new marketing approach with the district magazine "Kaiser Postille". With an appealing layout and editorially prepared content, potential tenants, neighbours, media and representatives of the city are addressed with useful content on real property.

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Counterpart Content Marketing klärt im Namen von Provinzial auf

Herausforderung: Erklärungsbedürftige und negativ behaftete Versicherungsprodukte attraktiv machen. Mit Ironie und anschaulichen Videos weckt Counterpart Interesse und erklärt die Produkte.

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Counterpart lässt 20 Jahre Barlog in Buchform Revue passieren

In den 20 Unternehmensjahren hat Barlog viele außergewöhnliche Ideen kreiert. Das hat Counterpart dazu veranlasst, diese in Szene zu setzen und in einem Jubiläumsbuch würdig abzubilden.

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Content Marketing mit informativen Newslettern der Scuderia Azzurra

Aktuelle Themen und neue Automobilklassiker präsentiert der Newsletter der Scuderia Azzurra. Der Clou: Die Verknüpfung aus Content, Analytics und CRM stärken die Marke und steigern den Wachstum.

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Counterpart macht Früh zu interaktivsten Biermarke auf Facebook

Starker Content mit Humor und aktives Community-Management lässt die Facebook-Fans von Früh nicht nur rapide anwachsen, sondern lädt auch zum Mitmachen ein. Damit zählt Früh zu den interaktivsten Biermarken Deutschlands.

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Services portfolio

Content marketing places customer benefits in the foreground and makes brands relevant. We use helpful, entertaining or enlightening content, for example in the form of storytelling, through editorial text and moving images, to generate the right added value. Always in focus are the relevant topics, content and channels for the target group of your brand. With the right content strategy, we cover the customer’s journey and connect owned, earned and paid media together. Whether this happens via your website, social media channels, newsletter or blogs we decide together with you the greatest possible potential for success. Our experts from the areas strategy, editorial and digital will support you in an advisory capacity as well as proactively for a comprehensive analysis.

Social Media & Influencer Relations -
target group relevant and authentic

Social media channels have become indispensable in the external communications of many companies. They enable targeted topic selection and direct communication with the target group. Properly done, you can gain a lot here. Done wrongly, you can correspondingly lose a great deal. The social media experts from Counterpart always stay on top of new trends and developments and lead your brand to success with creative and tailored content - for example, on Facebook, Instagram and / or WhatsApp.

Counterpart knows the most important opinion leaders in your industry. With the right selection of bloggers, experts and celebrities we achieve suitable and, above all, authentic brand communication. Whether with blogger events, expert interviews, product tests or other cooperations, we achieve attention and credibility in your target group.

Content Marketing 2.0
with moving images

Pictures say more than 1,000 words and are easier for people to process. We support your brand communication accordingly, with matching moving image campaigns. Company presentations and corporate videos through interviews, tutorials, trade fair reports to product presentations and project support - we design the screenplay and scripts, undertake recording, editing and voiceover, and deliver a finished video: Tailor-made for your target audience and the appropriate channel.

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Providing information via storytelling -
Bringing stories to life

Storytelling means providing information via the use of stories. Our editorial team specialises in packaging and explaining complex topics and information in such a way that they reach and are accepted by the target group. Often, relevant examples and emotions serve as a decisive purchasing criterion and improve the corporate image in the long term.

Discover your options



  • Barlog
  • Bayer Cropscience
  • Kio
  • Lochow-Petkus
  • M+C Schiffer GmbH

Food and beverages

  • Brinkhoff's
  • Cölner Hofbräu Früh
  • Dr. Q
  • F.W. Langguth Erben
  • GinYuu
  • Masterfoods
  • Merl
  • Pineo
  • Schlösser Alt
  • Symrise

Sport and leisure

  • Barcelo
  • Carl Zeiss Sports Optics
  • Kölner Sportstätten
  • Les Mills

Finance and insurance

  • Admiraldirekt
  • BFG
  • Canada Life
  • DKV
  • Kölner Bank
  • Portfolio Concept
  • Provinzial
  • Standard Life Versicherungen

City, energy and environment

  • AWB Stadt Köln
  • Rhenag
  • Stadt Mannheim
  • Stadt Monheim
  • Stadtwerke Rösrath
  • Stawag

Real estate and construction

  • Art Invest
  • GAG Immobilien AG
  • Gerling Quartier
  • Hochtief Projektentwicklung
  • Lufthansa Gebäudemanagement

Further services

  • Netcologne
  • W.I.S

Retail and wholesale

  • Galeria Kaufhof
  • Handelshof
  • Köttgen Hörakustik
  • Metro C&C

Fashion and lifestyle

  • Castro
  • Die Kohle-Manufaktur
  • FOC Ochtrup
  • Nuna
  • Parmigiani
  • Quick Schuh
  • Sidestep
  • Elizabeth Arden
  • Nu Skin
  • Sans Soucis


  • Citroen
  • JCB
  • Polo Expressversand
  • Triumph
  • Valeo

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