Classic PR / Event / Crisis communication


As successful communication does not consist solely of brand management and classic advertising, the Counterpart Group offers know-how for strategic PR work. As your sparring partner, we find the right solution to implement great ideas and increase your media presence continuously and sustainably. At the same time, we are not afraid to break creative rules to achieve the best result for you.


Counterpart PR places Nuna successfully in the trade and consumer press

Through targeted editorial placements, the agency has achieved continuous, positive coverage of Nuna in the trade and consumer press - both on and offline. Support and assistance for trade fairs and events have established Nuna as an exclusive quality brand in the German market.

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Counterpart puts Les Mills in the relevant set with target group oriented PR

The USPs of Les Mills (healthy and fit) are placed in the media with creative storytelling and a wide variety of topics. In addition, Counterpart is setting the scene for Les Mills with strong trade fair PR.

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Counterpart PR acts as press office for Art-Invest

From strategic planning though editing of press releases and media communication, Art-Invest relies on the PR expertise of the Counterpart Group for its real estate projects in Cologne / Bonn. Even in challenging phases, the agency provides support for the customer with its know-how.

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Counterpart PR attracts attention for Kohle-Manufaktur

Firstly in the trade press to strengthen sales and increase the number of PoS, and then in the consumer press to increase awareness of the product with its USPs, Counterpart PR is successfully establishing the brand in the premium segment.

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Counterpart rückt Scuderia Azzurra mit PR und Events ins Scheinwerferlicht

Mit persönlicher Journalistenansprache und passgenauen Texten für die Fach- und Publikumsmedien sowie Eventorganisation begleitet die Counterpart PR-Agentur die Marke Scuderia Azzurra von Begin an und generiert hohe Aufmerksamkeit.

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Mit strategischer Pressearbeit bringt Counterpart Barlog in die Fachmedien

Bei dem Kunststoffspezialist Barlog mangelt es bei weitem nicht an Themen und Ideen. Counterpart strukturiert die PR-Arbeit und bereitet die Themen pressetechnisch auf, wodurch die Berichterstattung stark gestiegen ist.

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Spielerisch generiert die Counterpart PR-Agentur für Joie hohe Reichweite

Die PR-Agentur etabliert die am Anfang noch unbekannte Marke Joie in der deutsche Presselandschaft – sowohl in der Fach- als auch Publikumspresse. Redaktionsbesuche und Messen gehören dabei ebenso zum Portfolio wie die klassische PR-Arbeit.

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Counterpart PR setzt für Früh WM-Event in Szene

Pünktlich zur WM 2014 hat die Counterpart Group Fußball, Facebook und Früh zusammengebracht und über Facebook ein einzigartiges Event organisiert.

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The services portfolio
of our PR Agency

With the right communication strategy we take on the classic press work for trade and consumer media (online and offline), brand management and development of campaigns on social media channels such as Facebook, Instagram, Youtube or WhatsApp, through to the organisation of events, presence at trade fairs or press conferences. We are happy to act as your press office and as an intermediary between your company and the media. We will always be there for you as contact partner in all communication matters. Our expertise and customer portfolio encompass both the B2C sector and B2B-related topics that require explanations. With our extensive media contacts and experience in Influencer Relations, we open previously closed doors for you. And even in a crisis situation, we always keep a cool head, take over communication for you in difficult phases and support you through stormy times.

Discover your possibilities



  • Barlog
  • Bayer Cropscience
  • Kio
  • Lochow-Petkus
  • M+C Schiffer GmbH

Food and beverages

  • Brinkhoff's
  • Cölner Hofbräu Früh
  • Dr. Q
  • F.W. Langguth Erben
  • GinYuu
  • Masterfoods
  • Merl
  • Pineo
  • Schlösser Alt
  • Symrise

Finance and insurance

  • Barcelo
  • Carl Zeiss Sports Optics
  • Kölner Sportstätten
  • Les Mills

Finance and insurance

  • Admiraldirekt
  • BFG
  • Canada Life
  • DKV
  • Kölner Bank
  • Portfolio Concept
  • Provinzial
  • Standard Life Versicherungen

City, energy and environment

  • AWB Stadt Köln
  • Rhenag
  • Stadt Mannheim
  • Stadt Monheim
  • Stadtwerke Rösrath
  • Stawag

Real estate and construction

  • Art Invest
  • GAG Immobilien AG
  • Gerling Quartier
  • Hochtief Projektentwicklung
  • Lufthansa Gebäudemanagement

Further services

  • Netcologne
  • W.I.S

Retail and wholesale

  • Galeria Kaufhof
  • Handelshof
  • Köttgen Hörakustik
  • Metro C&C

Fashion and lifestyle

  • Castro
  • Die Kohle-Manufaktur
  • FOC Ochtrup
  • Nuna
  • Parmigiani
  • Quick Schuh
  • Sidestep
  • Elizabeth Arden
  • Nu Skin
  • Sans Soucis


  • Citroen
  • JCB
  • Polo Expressversand
  • Triumph
  • Valeo

Do you want to know more?

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