Social Media & Influencer Relations

Customer communication has changed significantly in recent years. Social media channels are increasingly gaining in relevance. The social media experts with editorial background from Counterpart always stay on top of new trends and developments and lead your brand to success with creative and tailored content - for example, on Facebook, Instagram and / or WhatsApp. Which channels are right for you depends on many factors: brand values, industry and, of course, your target group. We investigate this thoroughly, advise you on the relevant social media channels and create a strategic action plan.

The area of Influencer Relations is also becoming increasingly important for many industries and brands - even if many experts tell you something different. It depends on the right choice of opinion leaders (for example, bloggers, experts, celebrities) and suitable and authentic brand communication. Counterpart ensures that your content is distributed through the most important opinion leaders. We communicate eye-to-eye with influencers and value your opinion. Positive product and brand communication is always the focus here - but also honest and in some cases negative feedback can bring valuable insights from the target group and advance your brand in the long term.

We develop corporate blogs and maintain relations with relevant digital opinion leaders. Professional blogger events and the related reports increase credibility in the target group. We look after your influencer relations – whether in person or virtual!

For brand management in social networks, we generate content for Likes – sharing – passing on! We develop target group-relevant Facebook campaigns and apps. On request, we will provide editorial posting plans and advertising campaigns, take over complete community management and continuously evaluate the KPIs in the digital value.

Examples please?

Examples please?

Launched in 2011, the Früh Kölsch Facebook fan page www.facebook.com/FruehKoelsch today already has more than 46,000 fans. Counterpart PR has been guiding the cult brand from the beginning and daily provides interesting news and creative motifs with current events. The result is the most interactive beer brand in Germany (as of September 2016).

Through target-group relevant content with exciting promotions and product information, Counterpart PR has now inspired more than 15,000 fans on the Facebook fan page of Europe's no. 1 fireworks company WECO www.facebook.com/wecopyro.

With editorial content, creative motifs and target-relevant slogans and events, we have taken on the strategic community building for Kohle-Manufaktur, www.facebook.com/KohleManufaktur. In a short time we have built up a large fan base with a high level of interaction.

By strategic PR and intelligent social media communication, we ensure that your message always reaches the right target audience.

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